Magazine Publishers Come Together to Agree on Tablet Metrics

April 2, 2012

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The New York Times reports that the Association of Magazine Media (MPA) is to announce a set of voluntary guidelines on tablet publishing later today (Monday). The guidelines are reported to have been drawn up with help from magazine publishers Bonnier, Condé Nast, Forbes, Hearst and Time Inc.

The guidelines are expected to lay out how magazines measure their tablet editions, detail the vocabulary used in those definitions and offer a rough time frame for when reader data will be released.

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Source: Tab Times

Companies Mentioned:

	Forbes		Hearst Corp.		The New York Times
	Time Inc.

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