Open Enrollment | Subscribe to Publishing Executive HERE
Connect
Follow us on
Advertisement
 

Magazines Pull Back on Tablet Bells and Whistles

November 29, 2011
1
When the iPad launched, magazines rushed to shovel expensive rich-media features into their tablet editions. But now that they have to create editions for the new Kindle Fire and Nook Color and their ilk, some are downplaying the need for often-expensive enhancements.

Publishers say their research shows having a tricked-out app isn’t the highest priority. “The number one benefit is to have a great reading experience reading the tablet,” says Steve Sachs, executive vice president of consumer marketing and sales at Time Inc. “Interactive elements are valuable to [readers], but they’re a secondary benefit.”...

 

More Suggested Content:

Adobe Digital Publishing Suite Supporting Major Subscription Models
February 25, 2011 From News

(Press Release) SAN JOSE, Calif., Feb. 25, 2011—Adobe Systems Incorporated today announced that Adobe Digital Publishing Suite will support...

 
1

SPONSORED CONTENT

MORE ON E-MEDIA >>

FROM THE BOOKSTORE

As important as email marketing is, being an expert at it is no easy task. But do not fret. Email Marketing 2014 provides the trends and best practices you need to follow. You'll find: 21 email trends charts featuring data from Who's Mailing What!Analysis of 11 effective cross-channel emails Best practices covering everything from email copywriting and design to data, metrics, CRM, deliverability and more4 email case studies Email Marketing 2014 Trends, Best Practices & Case Studies

As important as email marketing is, being an expert at it is no easy task. But do not fret. Email Marketing 2014 provides the trends and best practices you need to follow. You'll find: 21 email trends charts featuring data from Who's Mailing What!Analysis of 11 effective cross-channel emails Best practices...

ORDER NOW

A guide to delivering a better user experience through A/B testing: Offers best practices and lessons learned from over 100,000 experiments run by over 2,000 Optimizely customersDetails a roadmap for how to use A/B testing to personalize your customer's web experience and a practical guide to start A/B testing todayAuthors Dan Siroker and Pete Koomen are cofounders of Optimizely.com, an user-friendly testing system that more than 2,000 organizations use A/B Testing: The Most Powerful Way to Turn Clicks Into Customers

A guide to delivering a better user experience through A/B testing:
Offers best practices and lessons learned from over 100,000 experiments run by over 2,000 Optimizely customersDetails a roadmap for how to use A/B testing to personalize your customer's web experience and a practical guide to start A/B testing todayAuthors Dan...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: