Do Magazines Still Need a Publisher in a Digital Media World?
The title of publisher is quickly vanishing from the magazine industry as company after company eliminates the title. Condé Nast started off the year by announcing that going forward there would be no need for “publishers” as they were being replaced with “chief business officers” as the company tried to grow cross-brand advertising.
“We’re modernizing our revenue teams to simplify the way we work with our partners and better leverage the extraordinary talent in our company,” said chief business officer and president of revenue Jim Norton in an email to staff.
Time Inc. made the same move earlier, and many B2B magazine companies have done the same, or at least consolidated the position so that publishers are responsible for multiple titles.
Skeptics see the moves as simple a desperate attempt to cut costs.