Marvel and Disney Assemble Avengers Tie-Ins

May 9, 2012

Already one of the biggest box-office hits of all time, Marvel’s The Avengers opened this past Friday after months of heavy promotion and ubiquitous advertising, as well as years of build-up through a string of Marvel Studio’s superhero blockbusters including Iron Man, Captain America: The First Avenger and Thor. To coincide with the film’s release, Disney and Marvel worked together to offer a variety of official tie-in material
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