Open Enrollment | Subscribe to Publishing Executive HERE
Connect
Follow us on
Advertisement
 

MPA's Mary Berner Kicks Off Magazine Campaign

February 11, 2013
Get the Flash Player to see this rotator.
 
Five months into her tenure as head of the MPA, the Association of Magazine Media, Mary Berner is trying to get its notoriously competitive members to play ball together.

Berner has spearheaded the creation of a 76-word working statement that makes the case for magazines. Next week, she'll kick off a road show with publishing companies and ad buyers to present it. First up are Hearst, Meredith and Bonnier....

 

People Mentioned:

More Suggested Content:

MPA - Association of Magazine Media
MPA, The Association of Magazine Media, Names Mary G. Berner President and CEO
August 20, 2012 From Publishing Business Today
Mary G. Berner has been named President & CEO, MPA , the Association of Magazine Media, it was announced today by Michael A. Clinton, Chairman of the MPA Board of Directors, and President, Marketing & Publishing Director, Hearst Magazines.  Berner’s appointment becomes effective Sept. 17.
 
MPA Logo
Huge Increase Reported in Brands Advertising With Magazines on Tablet, Online and Print Platforms Since 2010
October 9, 2012 From Publishing Business Today
New data released from MPA, the Association of Magazine Media, provide a more complete picture of the strength of magazines across platforms. The findings reveal a 57% spike in the number of brands advertising on magazine media platforms (tablet, online and print) since 2010
 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: