MPA's Mary Berner Kicks Off Magazine Campaign
Five months into her tenure as head of the MPA, the Association of Magazine Media, Mary Berner is trying to get its notoriously competitive members to play ball together.
Berner has spearheaded the creation of a 76-word working statement that makes the case for magazines. Next week, she'll kick off a road show with publishing companies and ad buyers to present it. First up are Hearst, Meredith and Bonnier.