Mashable Offers Readers Some Perplexing Shoppable Images in New Partnership With eBay
Following the likes of Instagram, Pinterest and PopSugar, media and entertainment company Mashable is embracing shoppable content. The site teamed up with online marketplace eBay to tag images in a pilot meant to explore what compels readers to click and buy.
“Through the partnership, Mashable journalists will enable readers to shop the looks featured in Mashable by independently curating matching fashion items and more available on eBay’s global platform,” reads an eBay press release. “By clicking on shopping tag icons embedded within Mashable stories, users can view, compare and buy the Mashable team’s selections.”