Media’s To-Do List: Engineering a Reversal of Fortune in 2013
In business, all years are critical — make a big mistake and you won’t have the chance to make another one. But in the media, wave after wave of transformation mean the coming year is particularly important.
Insurgents are racing over the hills; margins, along with the advertising sales that drove them, are tumbling; and people consume media content at a time, place and, often, at a cost of their choosing. Forget New Year’s resolutions. We’re talking imperatives, a to-do list that requires eating your Wheaties and then some.