How Meredith Fuels Its Revenue Growth Across Channels
Meredith, publisher of brands such as Better Homes & Gardens, Eating Well, Parents and Family Circle, achieved an interesting milestone recently. The company reached an inflection point where its digital advertising growth outpaced print advertising declines, according to Jon Werther, president of Meredith’s National Media Group.
“It’s a great milestone for us as a company,” he said. “Digital is a growth engine for Meredith, and we’ve now enjoyed several consecutive years of organic, double-digit digital advertising revenue growth in a business that generated close to 40 per cent of our total national advertising revenue in our last fiscal quarter. We’re very excited about that.”