Mobile Ad Revenues Will Top $11.4 Billion In 2013, Up 19% On 2012

January 21, 2013

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The growing popularity of free mobile content — largely in the form of apps — is having a big impact on mobile advertising, the route that many developers and publishers are taking to monetize that content. Gartner has released its forecasts for mobile advertising today, and it predicts that this year, mobile ads will collectively bring in $11.4 billion in revenues, a rise of 18.75% on 2012′s $9.6 billion.

With that growth will also come an evolution in what kind of ads are doing best: display ads will grow faster than search and eventually overtake them, says Gartner....

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Source: TechCrunch

Companies Mentioned:

Google

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