Monetizing Video: The Challenges Of OTT, Distribution
As publishers race to produce video content and compete for an audience hungry for the format, the issue of how to monetize video has come as a challenge.
On the second day of MediaPost’s Publishing Insider Summit, panelists discussed investing in video production and the fragmentation of over-the-top (OTT) video.
The panelists -- which included moderator Mandy Rusin, general manager of Cracked; Andrew Budkofsky, Chief Revenue Officer of Digital Trends; Russ Ellis, VP and group publisher of Home & Garden Group at Trusted Media Brands; Andrea Mazey, director of online video and partnerships at Bonnier; and Richard Routman, president of Minute Media -- agreed on the general distribution strategy of video content to “be where the eyeballs are,” Mazey said.
“You have to be everywhere. You have to be where audiences are, you have to produce content for every format. Some of it may be snackable size or long-form, but you have to be everywhere,” Budkofsky said.