Mother Jones Is Now Making Between $15 and $16 Million a Year
Like a lot of news outlets, Mother Jones puts all of its content on the internet for free. But unlike many of her peers, Editor in Chief Clara Jeffery has no qualms about asking people to pay for that work.
“It’s important to our mission to get work we do out there to the widest audience,” Jeffery said on the latest episode of Recode Media with Peter Kafka. “And frankly, we’ve found that people are happy to give us money, because we tell them that they should and it’s important to support journalism. And they do.”
Jeffery pointed to her nonprofit site as well as others like the (for-profit) New York Times that successfully appeal to their readers for cash, in exchange for serious and investigative journalism. Currently, “MoJo” is making between $15 million and $16 million a year in topline revenue, she said.