The Native Advertising Argument Is Far From Over: Andrew Sullivan, Ben Smith Face Off
Every so often the stars align and the panel gods break the monotonous cycle of dispassionate, talking point-riddled “new media” discussions. Such was the case last night during a spirited debate on native advertising between blogger Andrew Sullivan and BuzzFeed editor in chief Ben Smith.
Much ink has already been spilled on the subject by Sullivan, panel moderator and Atlantic senior editor Derek Thompson, and others. While many focused on the heated and refreshing nature of the exchange between Smith and Sullivan, the argument seems to perfectly illustrate the bubble-thinking mentality of the media and advertising elites