Having joined Hearst UK in April, James Wildman, new CEO, has clear plans for driving the business forward. Here, he talks cultural change, revenue generation and the future of the publishing industry…
Jon Watkins spoke to him ahead of the 41st FIPP World Congress, where he will be one of our speakers. The Congress takes place from 9-11 October at Tobacco Dock in London, and if you haven’t yet, now is your chance to sign up for it here.
Tell us about your route to Hearst and your philosophy for driving the business forward – the approach and leadership beliefs that are steering your work?
I joined Hearst UK from Trinity Mirror where I was chief revenue officer. I was tasked with transforming the company’s industry reputation and driving a turnaround performance built around digital acceleration and creativity. Prior to that I worked at Yahoo as managing director and VP of sales. I also ran IDS, Virgin Media’s former television ad sales business, so I’ve got experience across several areas of media.