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The New York Times is trying to make its mobile apps more than simple containers for news stories

November 7, 2012
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Each cycle, live election coverage serves as a premier testbed for online news. Now The New York Times is using it as a test bed for pushing news in apps beyond the rigid templates that have characterized the form. Designers and developers have been working to make the Times’ apps less of a formless container for print and web stories and more of a unique news experience.

“We want them to feel less like a feed of articles and have the same dynamic nature we’ve created with NYTimes.com,” said Fiona Spruill, editor of the Times’ emerging platforms team.

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