The Natives Are Restless: News Publishers Move Line Distinguishing Edit, Ad Content

October 5, 2012

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If there is a red line delineating the church and state of journalism, some big news publishers have just crossed it -- introducing a spate of new "native" advertising formats that blur the line between advertising and editorial content in new ways, including brand-produced videos served directly in the news organizations’ video news players. The publishers, which include NBC News and Forbes, are not sheepish, much less apologetic about moving the line more to the advertisers' side of the ledger, but say it is part of an inexorable
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Source: Media Post

Companies Mentioned:

Forbes

SAP America

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