Though newspapers have been pretty good over the years at growing traffic on their websites, they are shockingly bad at capitalizing on the social power of digital media to broaden their audiences.
Audience diversification is important, because the typical newspaper website is read, more or less, by the same senior citizens who take the print paper. Here’s how serious the demographic challenge is:
Using data from the Census Bureau and the Pew Research Center for the People and the Press, I calculated a couple of years ago that at least half the audience at the typical newspaper
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In SOPA Debate, Responsibility of Websites and ISPs Should be Front and Center
January 18, 2012
From Jim Sturdivant
One of the important themes running through the SOPA debate—and the one least likely to go away, even as the threat of website blocking and other more extreme responses to online piracy dies out—is that of the responsibility of websites and Web service providers for the content they host.