Advertisement
 

Newspapers, magazines will have ‘not-great’ choices as USPS plans to end Saturday delivery

February 8, 2013
Get the Flash Player to see this rotator.
 

The U.S. Postal Service intends to cut first-class delivery on Saturdays starting in August, CBS reported Wednesday. “That means most mailers, letters and catalogs would not arrive on Saturdays,” CBS’ report reads.

The plan to shrink delivery from six days a week to five would only affect first-class mail, while packages, mail-order medicines, priority and express mail would still get delivered on Saturdays. The post office lost nearly $16 billion in fiscal 2012.

Saturday delivery is a “reader experience issue,” The Week’s president, Steven Kotok, told Poynter by phone. The Week closes its issues late on Wednesday night and delivers

...

 

SPONSORED CONTENT

MORE ON PRODUCTION & MANUFACTURING >>

FROM THE BOOKSTORE

“Design & Formats for Boosting Direct Mail Response” is dedicated to helping you get people in the door… or prospects into your mail piece. No matter how great your data, your campaign strategy or even your copywriting, if the design doesn’t work, then your latest mailing will flop.Full of best practices from designers and copywriters
for increasing response with design, color, typography,
formats and components Design & Formats for Boosting Direct Mail Response

“Design & Formats for Boosting Direct Mail Response” is dedicated to helping you get people in the door… or prospects into your mail piece. No matter how great your data, your campaign strategy or even your copywriting, if the design doesn’t work, then your latest mailing will flop.Full of best...

ORDER NOW

Your everything-you-need-to-know guide to personalized URLs, including: Best Practices on why they work, campaign strategy, multichannel creative, analytics, and 10 Case Studies. PURLs for Profit

Your everything-you-need-to-know guide to personalized URLs, including: Best Practices on why they work, campaign strategy, multichannel creative, analytics, and 10 Case Studies....

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: