People Tries to Boost Subscriptions By Selling a New iPhone App

December 13, 2012

Text Size - +
Print

Photos

Get the Flash Player to see this rotator.

What’s that? You say you’d like to keep track of famous people on Twitter, but don’t want to use a Twitter app to do that?

And you say you’d also like to read lots of articles from People.com on your iPhone, without going to People.com?

Voila! Meet People Magazine’s CelebWatch app, which will fit that very specific bill. And say goodbye to People’s old mobile apps, which got about 500,000 downloads over the last three years.*

Think of the new one as a very curated mashup of Twitter and People’s Web site, and you’ll get the basic idea.

...

Read Full Article...

Source: All Things Digital

Companies Mentioned:

People Magazine

Time Inc.

More Suggested Content:

Apple's New 'Newsstand' Feature Creates Direct Line to Magazine Audience
June 6, 2011 From News
A new section of the App Store, Newsstand, will allow mobile users to browse all their newspaper and magazine subscriptions in one place.

MORE ON
E-MEDIA

MORE ON E-MEDIA >>

FROM THE BOOKSTORE

Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value

In Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value, you'll get chapters focusing on:
Managing the New Customer—and the New Customer RelationshipPlanning Relationships with Existing CustomersOne-Through-One: Engaging Social CustomersB2B RelationshipsCustomer AnalyticsAnd more!...

ORDER NOW

Engage!: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web, Revised and Updated

Introduces you to the psychology, behavior, and influence of the new social consumer Shows how to define and measure the success of your social media campaigns for the short and long term Features an inspiring Foreword by actor Ashton Kutcher, who has more than 5 million followers on Twitter Revised paperback edition brings...