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People Tries to Boost Subscriptions By Selling a New iPhone App

December 13, 2012
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What’s that? You say you’d like to keep track of famous people on Twitter, but don’t want to use a Twitter app to do that?

And you say you’d also like to read lots of articles from People.com on your iPhone, without going to People.com?

Voila! Meet People Magazine’s CelebWatch app, which will fit that very specific bill. And say goodbye to People’s old mobile apps, which got about 500,000 downloads over the last three years.*

Think of the new one as a very curated mashup of Twitter and People’s Web site, and you’ll get the basic idea.

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