When Apple News launched, The Washington Post made all its content available on the news aggregation app. Since then, it’s lobbied successfully for Apple’s editors to promote Post stories on the app. And now, every day for the first few months of the Trump administration, the Post is creating a special “First 100 Days” story to live exclusively the app.
The Post believes the effort has paid off in traffic to its stories. And while monetization on Apple News may be lagging for now, the app also gives the Post a way to sell subscriptions and access to Apple’s global mobile audience.
“We are seeing huge uplift, and I don’t think we would have if we had stayed on the edges,” said Shailesh Prakash, CIO at the Post.