Popular Science Debuts New Look Under a New Editor
The 144-year-old science and tech publication has name recognition and a robust following on social media. But Popular Science, which was bought by Bonnier Corp. in 2007 and switched from monthly to bimonthly last January, has had a tumultuous few years. Circulation, while it still averages over a million, has seen declines, according to the Alliance for Audited Media. After cycling through three editors in four years, the top spot on the masthead remained vacant for four months — until Joe Brown was named editor in chief in August.
The January/February issue, which hits newsstands today, is the first under Brown’s leadership. A veteran in the tech and science journalism space, Brown began his career at Popular Science as an assistant editor before going on to editorial positions at Wired and overseeing Gizmodo.