Postal Service Plans To Sell Magazine Subscriptions
The U.S. Postal Service, at the urging of publishers, is planning to sell magazine subscriptions on its web site and to promote them at post offices.
“The USPS is moving forward on a plan to offer magazine subscriptions for sale on usps.com,” says Idealliance’s summary of the recent Mailers’ Technical Advisory Committee (MTAC), a joint USPS-mailers groups. “Also, the USPS and mailers are developing a plan to have posters in retail sites with QR codes and other ways of linking to magazine subscriptions.”