The Problem with Short-Sighted Metrics
Today, publishers have many metrics that measure media impact. They use tools that optimize for pageviews, total time reading, engagement, commenting and sharing. They all measure what’s trendy and trending. What seems to be lacking, however, is a media metric that measures enduring long-term impact.
So much of the content that flows through the media ecosystem is about what’s new, what’s breaking and what’s happening right now. But as we continue to see the media world speed up, some are also slowing down and peering backward to look forward.
Esquire Classic is one such example. In 2015, Esquire digitized its entire archive and launched a comprehensive website with more than 50,000 articles from its history. Subscribers receive access to all 1,000+ Esquire issues.