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'Quartz' Grows Roots in Social, Mobile as Traffic Nears 1 Million

December 17, 2012
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It's been nearly two months since The Atlantic Media Company launched Quartz, a digital-only news publication for business readers, and traffic is growing at a steady clip. The news site pulled in 840,000 unique visitors in October and 860,000 visitors in November, per numbers provided by a Quartz spokesperson via Omniture.

Quartz, like The Economist and the Financial Times, covers global economic news through a macro lens. Its tone, however, is less formal and more conversational than your average business publication -- it's more "webby," you might say.

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Quartz Logo Atlantic Media
Atlantic Media Company Announces Official Launch of Quartz
September 25, 2012 From Publishing Business Today
Atlantic Media Company President Justin B. Smith announced today the official launch of Quartz, the company's new global business news outlet, which can be found online at qz.com. Quartz is designed to serve digitally savvy business professionals who travel the world, are focused on international markets, and value critical, forward-looking coverage of the new global economy.
 

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