‘Quartz’ Grows Roots in Social, Mobile as Traffic Nears 1 Million

It’s been nearly two months since The Atlantic Media Company launched Quartz, a digital-only news publication for business readers, and traffic is growing at a steady clip. The news site pulled in 840,000 unique visitors in October and 860,000 visitors in November, per numbers provided by a Quartz spokesperson via Omniture.

Quartz, like The Economist and the Financial Times, covers global economic news through a macro lens. Its tone, however, is less formal and more conversational than your average business publication — it’s more “webby,” you might say.

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