In Race to Win Subscribers, Some Publishers Have a Head Start
As Google and Facebook gobble up an ever-larger share of the digital advertising pie, subscriptions and other paid content offerings have been pitched as an antidote for publishers’ financial woes. But not everyone is sharing in the riches equally, according to a new report from the trade group Digital Content Next.
The 20 publishers that participated in the report said that, on average, one-quarter of their revenue from the first half of 2017 came from digital content subscriptions, according to the report. Half of the publishers surveyed are not making significant investment in subscriptions and other paid content, according to the report.
Digital Content Next represents 73 premium content publishers, including The New York Times , ABC, Vox Media and Wall Street Journal parent News Corp . The publishers that participated in the report included The New York Times, Slate, NBCUniversal, Financial Times, Business Insider and Atlantic Media.