Reddit is Trying to Tighten its Relationship with Publishers
Over the past year, a media partnerships team of four has ramped up efforts to bind publisher content and Reddit users closer together. It has rolled out new features, including profile pages and native video hosting. It has also stepped up efforts to work with publishers on content-focused initiatives both on and off Reddit’s platform, including its editorial collaboration with Time magazine and a WBUR-produced podcast, “Endless Thread,” which started in January.
These efforts come at a moment when publishers are looking for new ways to connect more directly with their readers.