Reuters TV Now Has 1 Million Monthly Viewers
Sometimes it pays to give content away for free.
Reuters is saying that its Reuters TV video streaming service has grown to 1 million monthly users after dropping its $2-a-month paywall in August 2015. Only a fraction of the users still pay $2 for the service, with most preferring the free, ad-supported product, said Reuters TV managing director Isaac Showman. And as much as the change helped get Reuters TV content in front of more users, a number of other factors — including personalized “mid-form” news broadcasts as well as more live content and documentary features — have also helped grow usage.