Rupert Murdoch Is The Media’s Unlikely Hero In The War Against Facebook And Google
As the media industry girds for war with Silicon Valley’s powerful tech companies, its executives are coming to a painful realization: Rupert Murdoch saw it coming.
The octogenarian Aussie is seen in his industry as a rogue, a villain, and a bit of a Luddite, crouching behind his paywalls as the future arrives. His empire’s most daring technical innovation might have been phone hacking.
But in recent months, the 86-year-old billionaire has emerged to his industry as something else: a hero.
Murdoch and his chief newspaper lieutenant, News Corp CEO Robert Thomson, have taken a central role in the news industry’s corporate war against Facebook and Google, technology leviathans that have eaten journalism’s business model and forever changed how readers consume information.