Scribd Is Bundling Its Subscriptions With News Organizations (Starting With NYT)
Scribd, the San Francisco-based startup that wants to be the Netflix for text, has a new plan to lure more subscribers: Give them The New York Times.
This morning, Scribd announced a new two-for-one deal for students. Those with valid .edu addresses can pay $1.87 per week and get access to Scribd's library of written content and a digital subscription to The New York Times.
The new bundling strategy is part of Scribd's plan to goose its subscriber base, which now north of 500,000, said Trip Adler, the CEO of Scribd.