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So Much for 2008: Election Shatters Digital News Records

November 13, 2012
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It turns out all the breathless speculation was correct. Down to its core, the 2012 presidential campaign was indeed the digital election. While most media types anticipated a record-setting night for digital news outlets, there was some quiet speculation among digital executives that the Romney/Obama contest might not be able to capture the magic of Obama's historic 2008 election night. That factor, along with an 18-month campaign season and a stagnant economy, led to a concern that audience fatigue could lead to lower online traffic compared to four years ago.


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