So Much for 2008: Election Shatters Digital News Records
It turns out all the breathless speculation was correct. Down to its core, the 2012 presidential campaign was indeed the digital election. While most media types anticipated a record-setting night for digital news outlets, there was some quiet speculation among digital executives that the Romney/Obama contest might not be able to capture the magic of Obama’s historic 2008 election night. That factor, along with an 18-month campaign season and a stagnant economy, led to a concern that audience fatigue could lead to lower online traffic compared to four years ago.