Tablets will not only give consumer magazines a new lease of life - they are the saviour to an industry besieged by falling ad rates and declining newstand sales. That's the gospel according to two of Condé Nast International's most senior executives - digital director Jamie Jouning and GQ publisher Jamie Bill - who told the WAN-IFRA Expo's Tablet and App Summit in Frankfurt on Tuesday they are in no doubt that the iPad and its tablet cousins hold the key to success in new revenue streams and in old dead tree publishing too....
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Guest Column : Best Practices for Advertising on Tablets
From Publishing Executive
On April 3, 2010, the publishing ecosystem was changed forever. For magazines, the launch of the iPad signaled the exciting new era of interactive, innovative publications and new revenue opportunities. For agencies and advertisers, the launch of the iPad meant promise but also radical changes.