Advertisement
 

Don't panic: 'Tablet publishing will ensure our future' say Condé Nast publishers

November 1, 2012
1
Get the Flash Player to see this rotator.
 
Tablets will not only give consumer magazines a new lease of life - they are the saviour to an industry besieged by falling ad rates and declining newstand sales. That's the gospel according to two of Condé Nast International's most senior executives - digital director Jamie Jouning and GQ publisher Jamie Bill - who told the WAN-IFRA Expo's Tablet and App Summit in Frankfurt on Tuesday they are in no doubt that the iPad and its tablet cousins hold the key to success in new revenue streams and in old dead tree publishing too....

 

Companies Mentioned:

More Suggested Content:

Tablet Unit Shipment Forecast
Guest Column : Best Practices for Advertising on Tablets
May 2012 From Publishing Executive
On April 3, 2010, the publishing ecosystem was changed forever. For magazines, the launch of the iPad signaled the exciting new era of interactive, innovative publications and new revenue opportunities. For agencies and advertisers, the launch of the iPad meant promise but also radical changes.
 
1

SPONSORED CONTENT

MORE ON BUSINESS MANAGEMENT >>

FROM THE BOOKSTORE

To help determine what marketers can do and should be doing with the exponential growth in mobile device ownership, Daniel Rowles gives practical and hands-on training on how to design, implement and measure an effective digital strategy. Mobile Marketing How Mobile Technology is Revolutionizing Marketing, Communications and Advertising

To help determine what marketers can do and should be doing with the exponential growth in mobile device ownership, Daniel Rowles gives practical and hands-on training on how to design, implement and measure an effective digital strategy. ...

ORDER NOW

This PDF book explores a range of marketing metrics and seek to help marketers to answer such questions as:  What metrics to use to determine whether your marketing/advertising programs are accountable? And is it a waste of money, hence a danger to the company, if your marketing strategy and executions are not accountable? How to calculate how much you can afford to spend to acquire a customer or make a sale. And how can you calculate the customer’s lifetime value? How to understand the relative economics between customer acquisition, retention and CRM. How to measure the funnel process and which improvements will have the most impact.Your download of this book will also include model templates that you can use to immediately calculate and increase profitability for all your marketing efforts.  Profiting from the Magic of Marketing Metrics

This PDF book explores a range of marketing metrics and seek to help marketers to answer such questions as: What metrics to use to determine whether your marketing/advertising programs are accountable? And is it a waste of money, hence a danger to the company, if your marketing strategy and executions...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: