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Tablets are 'media machines' with games the most popular app category

November 1, 2012
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There is plenty of anecdotal evidence for tablets being used predominantly for entertainment, but mobile analytics firm Flurry has tried to put some hard numbers on the trend, by comparing smartphone and tablet apps usage by category.

Its research is based on more than 6bn app sessions on around 500m smartphones and tablets in September 2012, with the data coming from apps using the company's analytics tools.
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This week's mediaIDEAS onPoint presents the growth of usage on Amazon's Kindle Fire. Data from Flurry shows that Kindle Fire apps represented 3 percent of all Android tablet app usage (or app sessions) in November 2011.
 

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