Many newspapers and media outlets are implementing paywalls in a desperate attempt to generate revenue, but some players — including the political blog network Talking Points Memo — are offering their readers a membership-with-benefits experience instead. It’s an approach that more media players should probably consider.
As should be obvious to anyone who has even glanced at the newspaper business recently, much of the media industry is gripped by paywall fever,...
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Cover Story : Making Content Pay
From Publishing Executive
Few things have received more buzz in publishing recently than the notion that publishers need to start charging for content online. While this conversation has proven to be somewhat cyclical in the years since the advent of the Web, ebbing and flowing with the relative success of bringing in ad revenue, there is growing evidence that the twin factors of changing consumer perceptions (iTunes and, more recently, Rupert Murdoch have put paying for digital content firmly on the public's radar screen) and sheer economic necessity may finally have forced publishers to abandon the idea that their product can be supported solely through advertising, no matter how targeted those campaigns may be.