Journalism’s business model is broken. This we know. What we don’t know, however, are ways of repairing it. MIT’s Technology Review is taking some stabs. First, it’s following in the footsteps of the Financial Times and stepping away from the app economy that publishers are diving into. Second, it’s experimenting with different modes of revenue that actually work as a two-way street between outlet and reader. The decisions for these moves did not come lightly, as we learned by talking with Technology Review’s editor-in-chief and publisher, Jason Pontin....
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Are Your Digital Editions Making Money?
From Publishing Executive
The launch of the iPad has put a renewed focus on digital media applications, and early evidence suggests the impact of Apple's new product on the digital editions market will be profound. With its portability, interactivity and high-resolution color screen, the iPad seems taylor-made for magazines, and audiences have responded enthusiastically—as widely reported, the most downloaded free news app in the wake of the tablet's launch was a magazine reader.