The Atlantic Names Its New Business News Site: 'Quartz.' Quartz? Yep. Quartz.

May 8, 2012

Naming a new website in the year 2012 requires a fair amount of creativity and compromise. All the obvious good domains have been taken, and plenty of the bad ones, too.

Atlantic Media went heavy on the creativity in naming the business news site it plans to launch later this year. It will be called Quartz, a name whose connections to the world of global business and finance aren’t immediately obvious....