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Some lessons from the demise of The Daily: Was it the platform, the content, the structure, or the business model?

December 3, 2012
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It’s official: The Daily is closing. Launched to high expectations in February 2011, the iPad-only daily “newspaper” was the target of much anticipation and sniping from the start. As early as April 2011, we were charting what seemed like a leveling-off of interest, and its choices — to charge for content in an era of free, to be platform-specific in an era for the platform agnostic, to ape a print newspaper’s publication schedule when little could seem less timely — made it a flashpoint....

 

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In Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value, you'll get chapters focusing on:
Managing the New Customer—and the New Customer RelationshipPlanning Relationships with Existing CustomersOne-Through-One: Engaging Social CustomersB2B RelationshipsCustomer AnalyticsAnd more!...

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Introduces you to the psychology, behavior, and influence of the new social consumer Shows how to define and measure the success of your social media campaigns for the short and long term Features an inspiring Foreword by actor Ashton Kutcher, who has more than 5 million followers on Twitter Revised paperback edition brings...

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