The Economist’s Content Marketing Bid

November 20, 2012

Publishers these days are acting more and more like agencies, helping brands create and distribute branded content across the Web. While the attention has been on modern publishers like Gawker and BuzzFeed, an old-guard publication, The Economist, has also gotten into the trend.

The Economist started the Economist Intelligence Unit, a service the outlet provides to clients who want to tap into the Economist’s research and audience, in 1946....