Publishers these days are acting more and more like agencies, helping brands create and distribute branded content across the Web. While the attention has been on modern publishers like Gawker and BuzzFeed, an old-guard publication, The Economist, has also gotten into the trend.
The Economist started the Economist Intelligence Unit, a service the outlet provides to clients who want to tap into the Economist’s research and audience, in 1946....
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Shining a Light on Strategy, Best Practices in Content Marketing
October 9, 2012
From Publishing Business Today
A deep dive into the ins and outs of content marketing was on offer during a session at the recent Publishing Business Virtual Conference and Expo. The session, "Custom Publishing: Opportunities in Content Marketing," is available free on-demand by registering at the show website.