The Traffic Games Publishers Still Play

It’s as old as the Internet: Publishers play games to get traffic. In an ad world where impressions are still the coin of the realm, these tricks are still deployed. They’re used because of the pressures to remain competitive. Publishing is still a pageview game. Traffic is still king.

Let’s start with buying traffic. This is an oldie but a goodie. Back in the day, publishers would buy traffic cheap from portals like AOL, MSN and Yahoo then resell it at a higher price.

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