The very long tail—how magazines could make their archives sing

If readers won’t pay for this month’s latest tablet magazine, will they put their hand in their pocket for a title’s entire back-issue archive? To commemorate its ninetieth birthday next year, classical music monthly Gramophone has digitised all 1,000 editions of its legacy, comprising 110,000 pages, for its app and web subscribers.

More than just a technological feat, the resurrection and archival capabilities of digital copying and storage that have brought back value for music and video owners may also offer new long tail prospects for magazines.

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