To Chagrin of Traditional Magazines, Bathtub Barrier Is No More

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Watch out print media, the Bathtub Barrier has been broken! And in the media world, that’s the equivalent of crashing through the sound barrier.

The final step in the revolutionary shift in young women’s media habits from print to digital, which has accelerated over the past five years, has happened. Women can now fully luxuriate in the experience of relaxing and reading in the bathtub — while online.

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