U.S. Publishers: $15.8B Annual Revenue Lost To Ad Blocking
Consumers in Europe are more likely to block ads, but the United States isn't far behind. About 26% of U.S. consumers use some sort of ad-blocking software, according to data released Monday. And soon, Google will give consumers another way to block ads, through its Chrome browser scheduled to launch in 2018.
The OnAudience.com study reveals the use of ad blockers continues to rise in the U.S., with 26% of consumers now using them, up from 22% in 2016. OnAudience.com estimates a loss of more than $15.8 billion in publisher revenue, up from nearly $11 billion last year. The U.S. contributes just under $45 billion to the $100 billion global display market.
Internationally, the loss of publisher revenue from ad blocking rose to $42 billion -- up from $28 billion in 2016. At the time, the worldwide display market was valued at $84 billion.