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What a Pinterest Ad Model Would Look Like

November 19, 2012
Pinterest is a contender to be the new big thing in social platforms. One thing it’s missing compared to the big one like Facebook, Twitter and even Tumblr: a business model.

That might be changing, although slowly. Pinterest is taking baby steps toward being more business friendly with the introduction of tools for businesses. What’s clear is Pinterest is following the playbook of the big social platforms: get brands hooked up the free stuff, then sell them more exposure....

 

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Bruce Warren
How to Drive Engagement and Social Brand Advocacy on Pinterest
April 23, 2012 From ROI Report
Unlike Facebook, Twitter and other social media sites, Pinterest is primarily image-based. Engagement is all about leveraging visual images to establish quick connections between brands and consumers while promoting social sharing and ultimately driving traffic to the brand's website.
 
Dan Opallo, StrongMail
How to Market Effectively on Pinterest
August 28, 2012 From eM+C Daily

How should brands be using Pinterest right now? That depends on what their overall business objectives are. While most brands may not admit to it, at the end of the day social media platforms are a means to an end. That "end" is most likely sales or acquisition. What Pinterest and most social platforms do well is personalizing brands and warming up sentiment, which should lead to earning the trust of consumers and, eventually, opt-ins and transactions.  

 

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