Open Enrollment | Subscribe to Publishing Executive HERE
Connect
Follow us on
Advertisement
 

What the 'whole animal dining' movement teaches us about content

October 31, 2012
Get the Flash Player to see this rotator.
 
I hope that reading this headline didn't make you queasy. If it did, I apologize (and if you are a vegetarian, I apologize even more.) But when friend and content visionary Joe Chernov used the "whole animal dining" metaphor to describe how we should approach content development, packaging and distribution, I found it so punchy and appropriate that I couldn't help but adopt it.

If the term "whole animal dining" doesn't mean anything to you, I'll spare you the visual details and will simply describe it as "the act of making culinary use of the entire animal."
...

 

More Suggested Content:

USA 800 Releases a White Paper on What It Takes to Deliver Best In Class Sales Results in the Contact Center Environment
March 15, 2010 From White Papers and Sponsored Content
USA 800 recently released a white paper on the ‘Keys to Success’ for sales effectiveness in the Contact Center.  In this economy, companies need to deliver better results with less (money and resources).
 

SPONSORED CONTENT

MORE ON PRODUCTION & MANUFACTURING >>

FROM THE BOOKSTORE

This completely updated edition of a classic guide shows a new generation of editors and designers how to make their publications sing! Readers will find a compendium of practical tips for a happy marriage between content and form, helping story and design reinforce each other and create pages irresistible to readers. 

Brimming with hundreds of black and white and color illustrations, chapters cover the confines of what the editor/designer team controls; the fundamentals of verbal-visual teamwork; the relationship of image size to story impact; problems and solutions for matters of columns and grids, margins, spacing, captions, pictures, diagrams, boxes, size and contrast, text type, symmetry and asymmetry, covers and color; and more. 

This is a must-have for designers looking to improve their products, publishers who realize that their products need a competitive edge, and writers and editorial directors looking to give their work enhanced meaning. 

<b>Reviews</b>

"Highly recommended.”
<b>—Library Journal</b>

“Jan White’s are the very best working and how-to and why-to volumes available on the use of graphics in books and publications.”
<b>—Publishers Weekly</b>

“A super how-to-do-it book . . . bound to spark greater interest and variety in your publication.”
<b>—American Artist</b>

“In the esoteric world of publication design, Jan White must rank as one of its first citizens, as well as resident theoretician. . . . White clearly knows his editing and design.”
<b>—Communication Arts</b>

“Editing by Design should be required reading for anyone working in magazines today—especially editors!”
<b>—Walter Bernard, Partner, Walter Bernard and Milton Glaser Design.”</b>

“This book is packed with useful ideas and distinctive ways to implement them. What White preaches and teaches leads to a publication of impact, refinement, and ease of usage.”
<b>—Peter P. Jacobi, Professor Emeritus of Journalism, Indiana University, and Communications Consultant </b> Editing by Design

This completely updated edition of a classic guide shows a new generation of editors and designers how to make their publications sing! Readers will find a compendium of practical tips for a happy marriage between content and form, helping story and design reinforce each other and create pages irresistible to...

ORDER NOW

In How to Succeed in the Publishing Game, Stringer reveals the secret to her success and unveils countless valuable tips and steps on how to become successful in the world of self-publishing: 

• Utilize creative means of generating start-up capital 
• Build winning relationships with editors, typesetters, graphic designers, printers 
• Ensure that your book will flourish in the hands of the right distributors, wholesalers, bookstores 
• Develop a steadfast marketing plan, brand and image that will sell itself 
• Utilize the complete guide to dependable references and resources 
• Harvest the benefits of a best-seller! 






"Ms. Stringer has entered the slightly more rarefied precincts of book publishing. And she's getting rich." 
<b>- The New York Times </b>

"Mainstream publishers wouldn't touch her book. So Stringer printed 1,500 copies and took to the road. The book became an underground hit, and bookstores began to stock it." 
<b>- Newsweek </b> How to Succeed in the Publishing Game

In How to Succeed in the Publishing Game, Stringer reveals the secret to her success and unveils countless valuable tips and steps on how to become successful in the world of self-publishing: • Utilize creative means of generating start-up capital • Build winning relationships with editors, typesetters, graphic designers, printers...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: