What the 'whole animal dining' movement teaches us about content

October 31, 2012

Text Size - +
Print

Photos

Get the Flash Player to see this rotator.

I hope that reading this headline didn't make you queasy. If it did, I apologize (and if you are a vegetarian, I apologize even more.) But when friend and content visionary Joe Chernov used the "whole animal dining" metaphor to describe how we should approach content development, packaging and distribution, I found it so punchy and appropriate that I couldn't help but adopt it.

If the term "whole animal dining" doesn't mean anything to you, I'll spare you the visual details and will simply describe it as "the act of making culinary use of the entire animal."
...

Read Full Article...

Source: BtoB Online

More Suggested Content:

USA 800 Releases a White Paper on What It Takes to Deliver Best In Class Sales Results in the Contact Center Environment
March 15, 2010 From White Papers and Sponsored Content
USA 800 recently released a white paper on the ‘Keys to Success’ for sales effectiveness in the Contact Center. In this economy, companies need to deliver better results with less (money and resources).

MORE ON
PRODUCTION & MANUFACTURING

MORE ON PRODUCTION & MANUFACTURING >>

FROM THE BOOKSTORE

Design & Formats for Boosting Direct Mail Response

“Design & Formats for Boosting Direct Mail Response” is dedicated to helping you get people in the door… or prospects into your mail piece. No matter how great your data, your campaign strategy or even your copywriting, if the design doesn’t work, then your latest mailing will flop.Full of best...

ORDER NOW