What the ‘whole animal dining’ movement teaches us about content

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I hope that reading this headline didn’t make you queasy. If it did, I apologize (and if you are a vegetarian, I apologize even more.) But when friend and content visionary Joe Chernov used the “whole animal dining” metaphor to describe how we should approach content development, packaging and distribution, I found it so punchy and appropriate that I couldn’t help but adopt it.

If the term “whole animal dining” doesn’t mean anything to you, I’ll spare you the visual details and will simply describe it as “the act of making culinary use of the entire animal.”

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