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Why Do Magazines Look So Terrible on the iPad 3?

March 26, 2012
As with any high-profile product release, Apple’s new iPad device has been peppered with complaints since reaching consumers’ hands on March 16. Among them: that magazines look terrible on the iPad 3′s high-resolution display.

The complaints were first brought to light by Tumblr blogger Jamie Billett. He pointed out that in the New Yorker‘s iPad app, the text on some pages is rendered as HTML, and the text on other pages is rendered as an image (.png) file. he latter pages now appear “badly aliased”...

 

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As the iPad frenzy continues, magazine publishers are once again headed for the gold fields of digital editions (or DEs). Last week, Time launched a splashy — and expensive — iPad edition, and Zinio’s reader has become the #1 free app for the iPad, to name only two examples. Apple has left itself vulnerable to an Android/Flash counterattack, but the DE 2.0 bubble has clearly begun. Not everyone will survive.
 

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