Why print is the Father of the Holy Trinity
I believe in magazines. In fact, I will go so far as to say, I believe in PRINT magazines. So much so, that in the past two weeks I have launched a new one, and bought another. It’s quite simple, really – both were well considered, well researched, business decisions.
In launching Technology Decisions into the print wasteland of IT media, we are definitely swimming upstream. However, recent research across our tech, engineering and science audiences showed us that print magazines are still a preferred delivery platform for their business-to-business information (over 50%).