Why Sponsored Content’s Here to Stay
January 24, 2013
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Efficiency has been the name of the game in online advertising, as algorithms and automation have often trumped creativity. That’s put publishers at a severe disadvantage, adrift in a sea of trillions of ad impressions.
The hope is, efficiency aside, publishers will revisit the past to write their future. Call it what you want: advertorial, custom content, “native advertising,” but publishers are starting to figure out they have no choice but to bring sexy back in the form of content-like advertising. It’s not all that different from advertorials magazines have long relied on....
The hope is, efficiency aside, publishers will revisit the past to write their future. Call it what you want: advertorial, custom content, “native advertising,” but publishers are starting to figure out they have no choice but to bring sexy back in the form of content-like advertising. It’s not all that different from advertorials magazines have long relied on....
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June 7, 2012 From Andy Kowl
Heard much about “content marketing” lately? It feels like during the past 24 months Content Marketing has gone from a verb to a noun, initial caps and all. I can’t open my inbox without finding some blog or webinar about it.
June 7, 2012 From Andy Kowl
Heard much about “content marketing” lately? It feels like during the past 24 months Content Marketing has gone from a verb to a noun, initial caps and all. I can’t open my inbox without finding some blog or webinar about it.
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