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Why Sponsored Content’s Here to Stay

January 24, 2013
Efficiency has been the name of the game in online advertising, as algorithms and automation have often trumped creativity. That’s put publishers at a severe disadvantage, adrift in a sea of trillions of ad impressions.

The hope is, efficiency aside, publishers will revisit the past to write their future. Call it what you want: advertorial, custom content, “native advertising,” but publishers are starting to figure out they have no choice but to bring sexy back in the form of content-like advertising. It’s not all that different from advertorials magazines have long relied on....

 

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Content Marketers Target Publishers’ Revenue
June 7, 2012 From Andy Kowl
Heard much about “content marketing” lately? It feels like during the past 24 months Content Marketing has gone from a verb to a noun, initial caps and all. I can’t open my inbox without finding some blog or webinar about it.
 

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This PDF book explores a range of marketing metrics and seek to help marketers to answer such questions as:  What metrics to use to determine whether your marketing/advertising programs are accountable? And is it a waste of money, hence a danger to the company, if your marketing strategy and executions are not accountable? How to calculate how much you can afford to spend to acquire a customer or make a sale. And how can you calculate the customer’s lifetime value? How to understand the relative economics between customer acquisition, retention and CRM. How to measure the funnel process and which improvements will have the most impact.Your download of this book will also include model templates that you can use to immediately calculate and increase profitability for all your marketing efforts.  Profiting from the Magic of Marketing Metrics

This PDF book explores a range of marketing metrics and seek to help marketers to answer such questions as: What metrics to use to determine whether your marketing/advertising programs are accountable? And is it a waste of money, hence a danger to the company, if your marketing strategy and executions...

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This book explains why experience is everything and how the future of business will come down to shared experiences. Aligns the tenets of user experience with the concepts of innovative leadership to improve business performance and engagement and to motivate readers to rethink business models and customer and employee relationshipsMotivates readers to rethink business models, products and services, marketing, and customer and employee relationships with desired experiences in mindBrian Solis is globally recognized as one of the most prominent thought leaders and published authors in new media, and is the author of Engage! and The End of Business as Usual!  What's the Future of Business?: Changing the Way Businesses Create Experiences

This book explains why experience is everything and how the future of business will come down to shared experiences. Aligns the tenets of user experience with the concepts of innovative leadership to improve business performance and engagement and to motivate readers to rethink business models and customer and employee relationshipsMotivates readers...

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