Why Time Magazine Used Instagram To Cover Hurricane Sandy

If there was still any debate about whether serious photojournalism can take place in the context of camera phones and cutesy retro filters, it’s over now. To document the effects of Hurricane Sandy on the northeast, Time magazine turned to Instagram, a.k.a. that iPhone app your sister-in-law uses to document her creative table settings. And the results were impressive.

As the storm closed in on the coast Monday morning, Time’s director of photography, Kira Pollack, rounded up five photographers from the region and gave them access to the magazine’s Instagram feed.

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